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Manifesto

“Sustainable fashion should be joyful and effortless & easily accessible to any conscious shopper.” Our Co-founders, Fulya Tuncer and Merve Kitapci 

As leaders working to change the industry, The Revivas operates within a new approach to fashion — one that exists to showcase clothes which are crafted to stand the test of time and designed to transcend trend cycles. We are an online shopping destination that offers the best sustainable and ethical fashion brands. Our platform is underpinned by a culture where people and the planet come first in every purchase decision.   

From encouraging brands to utilise sustainable and ethical production practices to rating every brand on our site by its conscious credentials, The Revivas is a community that sees no limits. Our business DNA is built upon a framework of transparency and our commitment to accountability informs everything that we do. We have created a rigorous sustainability framework comprising ten strict environmental and ethical criteria. We ask brands the difficult questions and only onboard those who meet a minimum of two sustainability criteria, with the third-party certifications to support their claims. 


“We are aware that it is not easy to discover sustainable fashion brands for the conscious consumer. This makes it harder for conscious shoppers to buy ethically-made clothes that reflect their values and their style: we are here to solve this problem.”  - Fulya Tuncer 

We want to make high quality, ethical fashion accessible to more shoppers than ever before, and that means reducing the price barrier, without compromising on quality. We collaborate directly with brands to offer everything that you see on The Revivas at a discount of up to 60% off the original retail price. We partner with premium conscious designers to sell their archive and older collections at discounted prices, ensuring affordability for consumers. By bringing a curated sustainable fashion offering together with an attention to feel-good prices, we have created a unique shopping experience that can’t be found elsewhere.

We are passionate about our products and we always ensure impeccable quality, reducing fashion waste whilst increasing value and longevity. Our customers trust us to sell only high quality, ethically made products; so they can build a forever wardrobe that’s as aligned with their budget as it is with their ethics.  


“We start by asking one simple question: “who made my clothes?” -  Merve Kitapci

We always strive to create exceptional experiences for our customers and for all people who make our clothes: for us, people are the top priority. 

We begin every new partnership by asking “Who made my clothes?”. All brands stocked on The Revivas must fulfil our mandatory criteria that all their products are ethically made. This means fair wages, safe working conditions and taking responsibility for all of their Tier 1 suppliers. 

Our customers are conscious, ethical and critical, and we consider ourselves fully accountable to them. That’s why we’ve eliminated jargon and confusing science-speak, instead we clearly display the environmental and ethical criteria behind every brand on our site. In just seconds they can search for brands that align with their own values . They can also meet sustainability star brands that meet 5 or more of our criteria.


“Sustainability isn’t a bolt on; it’s at the core of everything we do.”

We believe that fashion has the power to create a positive impact on a social and environmental level. The industry is overflowing with fashion retailers who want to “do better”: we’re starting out with a base line that exceeds the goals they’ve set, but have yet to reach. Despite leading the market straight-out-the-gate we know that the sustainability arena never stays still, and our evolving approach is informed by regular assessment of our partner brands materials, suppliers and systems. 

Read the full assessment of our sustainability criteria and how we accredit our brands under our Sustainability Commitments. 

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