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Products free from hazardous chemicals, AZO dyes and phthalates.

Eco-friendly production methods aiming for lower CO2 emissions, such as zero waste, low water consumption, renewable energy, or eco-friendly packaging.

Workers are paid at least the national minimum wage, and worker labour rights are respected. Tier 1 suppliers are transparent. There is no forced labour.

Handmade, made using local methods or produced with fewer than ten people.

Brands donate part of their profits to registered charities.

No harm is involved in sourcing animal products, protecting animal welfare.