Our Values

Purpose: 

We aspire to lead an environmentally and socially conscious lifestyle. We exist to make sustainable fashion affordable and accessible. We are reducing price as a barrier to entry, introducing a new audience to the joy of ethical shopping.   
 

Vision:  

Our vision is to become a global leading community of conscious consumers, creators and designers embracing a sustainable lifestyle. 

Mission:  

We’re on a mission to make sustainable fashion the new normal. We’re accelerating the shift to conscious fashion by making it more affordable, convenient and desirable for everyone.

Sustainability is at the core of everything we do.

Conscious: We believe in fair treatment of planet & animals to drive positive environmental impact. We are aware of the environmental impact of fast fashion, the climate crisis.

People First: We believe in a human-centred approach to consumption. Every buying decision we make begins by asking the question ‘who made these clothes?’. It is a prerequisite for brands to provide evidence of fair and ethical treatment of their workers prior to being onboarded.  

Community: We believe in collective action. We foster human connections, bringing forward thinking individuals together to learn from each other & giving back to the community.

Tenacious: We are committed to accelerate the shift to sustainable fashion by offering affordability, actively minimizing waste and promoting a culture of slow & conscious consumption

Transparency: We believe in truthful and honest communication against greenwashing. We are transparent about how we work and why we work with the designers on our platform with a clear sustainability assessment.

Simplicity: We cut the jargon out of sustainability.  

Style That Outlives Trends: Our curated offering focuses on high quality and long lasting pieces that stand the test of time. We invite shoppers to look beyond the trend cycle and purchase clothes they’ll wear for years to come.