Nick Reed founded the lifestyle brand Neem. The brand was created as an "antiseptic" for fast fashion to produce men's clothing made with care, a result of a transparent supply chain with the safeguarding of our environment as the focus. Neem products last longer and, when they are worn, can be returned and recycled. They are designing with their future in mind and the knowledge that their choices can lead to a positive outcome. By providing positive calls to action and encouraging their customers to consume responsibly, they want to create a welcoming environment where sustainability and education are their priorities.