Aiti London

ÄITI designs and manufactures contemporary and timeless knitwear for stylish women of all ages encapsulating quiet Nordic elegance. The name ÄITI, meaning ‘Mother’ in Finnish, was inspired by the personal experience of motherhood for Ritva- the designer. ÄITI clothing is designed and co-ordinated in samples and production thus creating a closely curated collection of designer knitwear. The AITI pieces are understated, stylish, lovely to wear and affordable. The look is contemporary but timeless with a clean and simple silhouette that transcends seasons and appeals to women of all ages.